1. Website Terms of Use

1.1 General information only – not clinical advice

This website is written in good faith and is intended only to provide general information about dental and medical possibilities. It is not a diagnosis, prescription or treatment plan and it is not a substitute for a full, face-to-face examination and discussion with a suitably qualified, UK-registered dental or medical professional.

You must not make decisions to act or not act solely on the basis of anything you have read on this website, without first seeking appropriate professional advice. If you choose to rely on any information from this site without obtaining your own professional advice, you do so at your own risk.

Nothing on this website creates a dentist–patient, doctor–patient or any other clinical or professional relationship. Any clinical relationship only arises when you are formally accepted as a patient and seen in person (or via an agreed clinical tele-consultation) under our separate practice terms and conditions.

1.2 Reliance on information & limitation of liability

We take reasonable care to ensure that the information on this website is accurate and up-to-date, but we do not promise that it will always be complete, accurate or suitable for every individual situation. Medical and dental knowledge, guidance and law change over time.

This website and all information on it are provided on an “as is” basis, without any warranties or conditions of any kind, whether express or implied (including, but not limited to, implied warranties of fitness for a particular purpose or non-infringement).

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be limited or excluded under English law.

Subject to that, we will not be liable for any loss or damage (whether direct, indirect, special, incidental or consequential) arising out of or in connection with your use of, or inability to use, this website or any information on it, including loss of profits, business, data or reputation.

1.3 Your responsibilities and indemnity

You are responsible for ensuring that any information you take from this website is checked independently with appropriate professional advice before you rely on it or share it with others.

You must not present any content from this website in a misleading way or out of context, and you must not use it for unlawful, defamatory, fraudulent or otherwise harmful purposes.

Subject to the limitation of liability above, you agree to indemnify and hold Kilcoyne harmless from any claims, losses, costs or expenses (including reasonable legal fees) arising from your misuse of this website or from your breach of these Terms of Use, or from presenting our information in a misleading way or out of context.

1.4 Intellectual property

Unless otherwise stated, all content on this website (including text, images, graphics, logos and layout) is protected by copyright and other intellectual property rights owned by or licensed to Kilcoyne.

You may view the site and print or download a single copy of pages for your personal, non-commercial use only, provided that you keep all copyright and proprietary notices intact (for example: “Copyright © 2000–2025 SmileSpecialist® & Dr A. Kilcoyne. All rights reserved.”).

You must not reproduce, distribute, modify, publicly display or otherwise exploit any content from this site for commercial or public purposes without our prior written permission.

All trademarks, trade names and logos on this site (including SmileSpecialist® and related marks) are the property of their respective owners and may not be used without permission.

1.5 Links to and from other sites

This website may contain links to other websites and resources which are provided for your convenience only. We have no control over and are not responsible for the content, accuracy, security or practices of those third-party sites.

The inclusion of any link does not imply endorsement of the linked site or any products or services offered there. You use any such third-party sites at your own risk and should review their terms and privacy policies.

You may link to our homepage in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not create a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

1.6 Changes to the website and these terms

We may update, change, suspend or withdraw any part of this website at any time without notice. We may also update these Terms of Use from time to time by posting a new version on this page. Your continued use of the website after any changes have been posted will constitute your acceptance of the updated terms.

1.7 Governing law and jurisdiction

These Terms of Use, and any dispute or claim arising out of or in connection with them, are governed by and construed in accordance with the laws of England and Wales.

You and we both agree that the courts of England and Wales will have exclusive jurisdiction, although we retain the right to bring proceedings in your country of residence or any other relevant country.

1.8 Practice terms and conditions

Any advice, appointments, treatment or other goods and services provided by the SmileSpecialist® Centre are subject to our separate practice Terms & Conditions and Practice Privacy Notice, which are available from the practice and may also be published on this website.

2. Privacy Policy

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use and look after your personal data when you use this website or otherwise interact with us in relation to it.

For information about how we handle personal data in the context of direct clinical care (patient records, referrals, etc.), please also see our separate Practice Privacy Notice which is available from the SmileSpecialist® Centre.

2.1 Who we are

For the purposes of data protection law, the data controller for this website is:

Dr A. Kilcoyne
SmileSpecialist® Centre
9–13 Station Road
Haworth, Keighley
West Yorkshire BD22 8NL
United Kingdom

2.2 Laws that apply

We process personal data in accordance with:

• the UK General Data Protection Regulation (UK GDPR), and
• the Data Protection Act 2018.

2.3 What information we collect

Depending on how you use our website, we may collect:

• Information you provide directly – for example, when you complete a contact form, request information, subscribe to updates, or correspond with us by email or phone.
• Technical and usage data – such as your IP address, browser type, device information, pages viewed and links clicked. This is usually collected via cookies and similar technologies (see the Cookie Policy below).
• Communication records – if you contact us, we may keep a record of that correspondence for legitimate business and governance purposes.

If you become a patient of the practice, we will also collect clinical information to provide you with dental care. This is covered in more detail in our Practice Privacy Notice.

2.4 How we use your information

We may use your personal data to:

• respond to your enquiries and provide information you request;
• provide you with information about our services that we believe may be relevant to you, where we are allowed to do so (for example, based on legitimate interests or where you have given consent);
• maintain and improve this website and keep it secure;
• monitor usage of the site (in anonymised or aggregated form where possible);
• comply with legal and regulatory obligations; and
• defend or exercise our legal rights where necessary.

We will only process your personal data where we have a lawful basis to do so, such as: legitimate interests, performance of a contract, compliance with a legal obligation or your consent (where required).

2.5 Where we store your data and international transfers

We aim to store and process your personal data within the United Kingdom or the European Economic Area (EEA). If we ever need to transfer data outside the UK (and/or EEA), we will ensure that appropriate safeguards are in place in accordance with UK data protection law (for example adequacy regulations or approved standard contractual clauses).

2.6 How we keep your data secure

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or damage. These measures include secure servers, access controls and encryption for payment or sensitive data where applicable.

No system can be completely secure, and the transmission of information via the internet is not entirely risk-free. Any transmission is at your own risk, but once we have received your information we use strict procedures and security features to try to prevent unauthorised access.

2.7 How long we keep your data

We will keep your personal data only for as long as is reasonably necessary for the purposes for which it was collected, including any legal, regulatory, accounting or reporting requirements.

Clinical records are generally kept in line with professional guidance (for example, usually at least 10 years after last activity for adults, or until at least age 25 for records created in childhood). Other website-related data (like contact form enquiries) is normally kept for a shorter period, unless needed for legal or governance reasons.

2.8 Sharing your information

We may share your personal data with:

• our staff and contractors who need it in order to carry out their duties;
• trusted service providers who support our IT, hosting, email, or other systems, subject to appropriate confidentiality and data-processing agreements;
• other healthcare providers or third parties where this is necessary for your care or where you ask us to do so; and
• regulators, law enforcement or other authorities where required by law or where we need to protect our rights, our patients or others.

We do not sell your personal data to third parties for their own marketing purposes.

2.9 Your data protection rights

Under UK data protection law, you have rights in relation to your personal data, including (in most cases):

• the right to request access to the personal data we hold about you;
• the right to request correction of inaccurate or incomplete data;
• the right to request erasure of your data in certain circumstances;
• the right to request restriction of processing in certain circumstances;
• the right to object to certain types of processing (for example, direct marketing);
• the right to request transfer of your data to another provider (data portability); and
• where we rely on consent, the right to withdraw that consent at any time.

In most cases, we will not charge a fee for dealing with your request. We may charge a reasonable fee, or refuse to act, only if a request is manifestly unfounded, excessive or repetitive, or if you request additional copies of information we have already provided, in line with UK GDPR.

We will usually respond to a valid request within one month, or within any extended period allowed by law if the request is particularly complex.

2.10 How to contact us about your data

If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to exercise any of your rights, please contact:

Data Protection Contact: Dr A. Kilcoyne
SmileSpecialist® Centre, 9–13 Station Road, Haworth, Keighley, West Yorkshire BD22 8NL, UK.

2.11 Complaints

If you have any concerns about how we use your personal data, we would appreciate the chance to address your concerns in the first instance. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

2.12 Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this page periodically to stay informed about how we are protecting your information.

3. Cookie Policy

This Cookie Policy explains what cookies are, how we use them on this website, and how you can manage your cookie preferences.

3.1 What are cookies?

Cookies are small text files that are placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site owners.

3.2 Types of cookies we may use

We may use the following categories of cookies on this site:

• Strictly necessary cookies – these are essential for the website to function properly (for example, to maintain security, manage sessions or remember your cookie choices). You cannot switch these off via our cookie banner, although you can block them in your browser (which may affect how the site works).
• Analytics / performance cookies – these help us understand how visitors use our website (for example, which pages are visited, how long people stay and what links are clicked). This information is usually aggregated and helps us improve the site.
• Functionality cookies – these may be used to remember your preferences (such as language) and provide enhanced features.

3.3 Cookies that require your consent

We will only use non-essential cookies (such as analytics or functionality cookies) if you give your consent via our cookie banner or settings.

When you first visit our site, you will be asked to choose whether to accept or reject non-essential cookies. You can change your preferences at any time using the cookie settings link or button provided on the site (for example, in the footer).

3.4 Managing cookies in your browser

Most web browsers allow you to control cookies through their settings (for example, to block certain cookies or to delete cookies that have already been set). How you do this will depend on your browser.

Please note that if you block all cookies, some features of this site may not work correctly.

3.5 Third-party cookies

Some cookies may be set by third-party services that appear on our pages (for example, embedded maps, videos or analytics providers). These third parties may use cookies over which we have no direct control. We recommend that you review the cookie or privacy policies of such third parties for more information.

3.6 Updates to this Cookie Policy

We may update this Cookie Policy from time to time, for example if we change the cookies we use or if legal requirements change. Any updates will be posted on this page.