Breakfast cereals, spreads and sugary drinks consumed by children are equal to three or more sugar cubes a day according to a Public Health England study

Sugary breakfast cereal.

The frosted flakes your children could be tucking into at breakfast; some sweet tea; two slices of toast with jam. At face value, this sounds like a good breakfast. From a dental point of view (and recent findings from Public Health England), a breakfast of nightmare proportions.

Supposing you or your child woke up to the above breakfast each weekday, you will be shocked to find out about its sugar content. On average, the sugar content is akin to three sugar cubes. Besides the two or three spoonfuls you might put in your brew, a lot of it is the hidden and not-so-hidden sugars in your cereal. For example, a generous portion of frosted flakes would be enough for half a day’s sugar intake. Add toast with jam or marmalade, or honey or chocolate spread to the mix, the figures mount up. Sayonara to your smile.

In the Public Health England survey, 84% of parents maintained that the breakfast they gave their child was ‘healthy’. Three sugar cubes is equivalent to 11g of sugar - more than half the recommended daily amount for children four to six years of age (which is five sugar cubes).

The chief nutritionist for Public Health England, Dr. Alison Tedstone said: “Children have far too much sugar, and a lot of it is before their first lesson of the day. It’s crucial for children to have a healthy breakfast, but we know the mornings in a busy household can be fraught.

“That’s why we’ve developed our Be Food Smart App, taking some of the pressure off parents and helping them to choose healthier food and drink options for their children.”


Smile Specialist Centre, 06 January 2017.

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